PBS: Don’t Buy It
PBS Kids Go! “Don’t Buy It: Get Media Smart” helps students understand the ways in which people and products are often portrayed by the entertainment and advertising media.
“Children spend the majority of their days consuming mass media. On average, children spend four-and-a-half hours a day using television, video games and computers. Yet children are not provided with the tools needed to evaluate and analyze the media messages they see.”
The site is interactive and visually interesting. Teacher and parent guides are included, as well as bios of a few “Teen Heroes” who are noted for their roles in combating media issues they perceive as harmful. This a great resource for addressing the evaluation of communications as outlined in the tech standards.
Find the site online at http://pbskids.org/dontbuyit/.
Target audience: Grades 3-5
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